22 Best SEO Tools in 2025: Free & Paid Options

ChatGPT works more like a conversation than a traditional tool. You simply chat with it, explain what you need, and refine your ideas BHS Links through dialogue. The next part of it is that the more you use it, the better it gets at matching your tone and voice. And if you need to add some keywords, you can just tell it which ones to include, and it’ll weave them naturally into your content. This budget-friendly AI assistant offers a refreshing alternative to pricey platforms like Surfer SEO, without sacrificing quality. Whether you’re tracking progress or analyzing data, everything you need is at your fingertips.

seo tools

Moz SEO Products

Otherwise, you can upgrade to the paid version, which costs £149 annually. Created by the marketing guru Neil Patel, this SEO tool holds a stellar reputation in the industry. This ability makes it one of the most popular SEO tools among small and medium-sized enterprises. The guided workflow will then prompt you with questions related to your topic and help you create the first draft of your post in just five minutes.

Screaming Frog SEO Spider.

seo tools

It’s a full SEO suite that also includes a site audit tool, content explorer, rank tracker, and backlink analysis. This makes it easy to go from keyword discovery to implementation and performance tracking without switching platforms. Every business wants to optimize its website for search engines, but it can be costly to do so—both monetary and time. Thanks to efficient optimization practices, you will get your site higher in search engine rankings and increase your site’s traffic. With SEO tools, you can easily analyze your keyword ranking, the location of your site in the SERP, and site performance. You can also analyze links on your website, faulty pages, on-site SEO analysis, and off-site SEO analysis.

Check the Domain Rating (DR) of any website to see the strength of its backlink profile. Find broken links to and from any webpage or website in seconds. Find out how hard it’ll be to rank in the top 10 for any keyword. Rank higher and drive more organic traffic with our ever-growing collection of free SEO tools. I have found both of these tools to be useful, so it’ll probably come down to budget and preference as to which one you pick.

These tools will help you build a robust backlink profile and improve your overall SEO performance. One of the first tools I recommend to anyone looking into SEO is Google Search Console. This free tool provides invaluable insights into how your site appears in search results. With it, I can monitor performance metrics such as clicks, impressions, and click-through rates for my web pages.

  • Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable.
  • As an example, just click article rewriter tool to rewrite human readable article using synonyms.
  • Mangools doesn’t offer extra features you’ll probably never use, unlike most SEO tools.
  • A $30/month tool might actually cost less over two years than a $20/month tool without an annual discount option.
  • Moz is, without any doubt, one of the best SEO Tools in the market.

You can also do some research on your competitors to determine which keywords they use. It’s one of the most detailed SEO analysis tools on the market. SEObility is an all-in-one online SEO software that offers comprehensive analyses of your website’s on-page SEO.

seo tools

You From Ranking Higher

seo tools

This means you’ll still need a separate (likely paid) tool to audit a competitor’s site to see which links it’s grabbed. The Ahrefs Lite plan is often sufficient for small businesses. The primary goal of search engine optimization (SEO) is to help your website rank higher in search engines such as Google. To be effective at SEO, however, you’ll need some tools at your disposal.

Particularly in link building, it can pass on the big picture of your website, so you can perform the right adjustments. Finding people to pitch your website to can also take up a lot of your time. But BuzzSumo is one of the best SEO tools for beginners to look for backlink opportunities. Despite the higher cost, these tools often provide better insights, information, and data to help power your marketing campaigns. When you type in a potential keyword, it delivers information about the search volume, competition, and cost-per-click value.

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