It’s likely that some of the most influential people have fewer followers than someone else with less authority who is more active on social media. It’s not only important to rank high for your search term, but also to create trust and a sense of authority. You must appear to be the best search result, not just in a technical and content sense, but also in reality. Especially now that E-E-A-T (which stands for Experience, Expertise, Authoritativeness and Trustworthiness) has become a core concept in how Google rates your online content.
Semrush helps you:
Your Google Business Profile must look credible and have as much information as possible for potential customers. Plus, shareable visuals are more appealing than plain text, which enhances user engagement. Online reputation management is a core part of maintaining a positive reputation online. Finally, you can collaborate with a large brand in your industry to gain traction.
Why does off-page SEO matter for search engine rankings?
However, how do we define the ‘popularity’ of a page in this case? Simple, the popularity of a page is directly proportional to the strength of its backlink profile. Although the chances of gaining referral traffic through links placed on 3rd party sites are far lower, still the referring website here would be a variable of success here. There more people who might’ve heard about them than who’ve heard of a camera, let’s say. They know how to address all customer segments, satisfy all fans, and deliver tasty and cheap food, or useful tools. Yet reviews ask for quick answers from you, however positive or negative they’d be.
This will quickly get your name on their radar and if you do it long enough they’ll soon start to look at you as part of their family. 🙂 Of course they’ll return the favor by sharing your content extensively. Building brand awareness requires you to be present in various places across the web — and off-page activity is the sum of that. If you run a local business, like a convenience store or dental clinic, you need a Google SEO Anomaly Business Profile.
- You can see mentions, estimated reach, and backlinks for each query you track.
- It also plays a significant role in helping you find your favorite websites.
- As we have just mentioned, off-page SEO is a collection of all your off-page activities aimed at improving your search engine rankings and generating more traffic.
Expert content should leave readers confident in your knowledge of the subject. We could get some additional SEO value if we contacted the author of this content piece and asked them to link to SEOTesting where they have mentioned our brand name. Site owners are often more willing to add links since they’ve referenced your brand. This type of link improves website authority and reinforces your expertise. It also aligns with E-E-A-T principles, which we’ll discuss later. There’s a score called “Domain Authority” that calculates how authoritative your website is compared to other sites.
Outreach involves contacting other websites, influencers, and bloggers to earn backlinks and distribute your content. It is important to personalize your outreach strategy to build strong relationships and increase your content shares. Off-page SEO examples include link building, social media marketing, content marketing, and influencer outreach. The answer to the “why” lies in the fundamentals of link-building, a major component of which is “context”. With links search engines usually are investigating the contextual value of the website being linked, to know whether it deserves to be ranked higher for specific keywords or not. Search engines might change the way their algorithms work, or ranking factors might shift to new ones or follow a new order, but off-site SEO will still matter.
Answer questions on Q&A sites like Quora, providing valuable insights and linking back to your website as a resource. Request customers or clients to link to your website by providing a testimonial or featuring your products or services. By participating in events, you can get your brand out there alongside the industry leaders, and improve both your off-page SEO and overall brand reputation.
Imagine that you have a page that Google THINKS is about a specific keyword. You can use the Semrush Site Audit Tool to find pages that are missing H1 tags and write new tags with keywords incorporated into them. In this chapter, I’ll go through actionable techniques that can elevate your on-page SEO game.
